All About Sunday

The AAS platform delivers more than micro share horse ownership/syndication. The race itself is only part of the owner journey. The AAS app upgrades ownership to an immersive experience with unique premium content straight from the trainers’ yards.  From GPS powered training data dashboards to streamed broadcasts of jockey feedback and pre-race thoughts of elite trainers this content cannot be accessed anywhere else. And sports fans will pay for difficult-to-get information.

*** Campaign Target Reduced to €600,000 ***

Key highlights:

• 3,300 subscribers/owners already have already bought access to AAS
• Revenues already exceed €300,000 annual run rate
•  6 horses in training with 3 elite trainers: Donald McCain, Henry De Bromhead and Gordon Elliott
•  Customer spending behaviour very encouraging; entry-level spend of €69 has grown to an average €149 in the first 6 months of content consumption
•  Annual horse owner spend in UK & Ireland is more than €500 million with more than 7 million fans following the sport.